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Digital Marketing 101 – CASE STUDY (Voodoo Doughnuts – Portland, OR)

 Every once in a while here at Fringe, we like to point out a company that has a particularly intriguing or well laid out marketing strategy. Our case study for this week is Voodoo Doughnuts out of Portland, OR. Though they have garnered a great amount of attention as of late through television and word […]

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5 Ways You May Be Unknowingly Sabotaging Your Business Website

 In today’s market, the need for a solid, efficient business website is more important than ever. In the cut-throat, international field of ecommerce very small changes to one’s website can have profound effects. Many businesses understand the need for an effective online presence and website, but few are sure what this necessarily entails. At Fringe […]

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A Beginner’s Guide to Keywords

In my line of work, I run into people all the time that are very confused when it comes to what a keyword is and how to use them. Though many SEOs argue that the golden age of the keyword is behind us as Google rolls out more entity-based search options, an understanding of what […]

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“Is SEO a One-Time Thing?” And Other Frequently Asked SEO Questions

Digital marketing agencies constantly encounter questions and confusion about Search Engine Optimization (SEO). The field of SEO is a great mystery to many business owners. Pretty much every company accepts that they need to improve their online presence through Content Marketing and SEO, but very few understand what this entails. It is because of this confusion […]

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From Strings to Things: The Evolution of Search

Finding information through search engines has become such an ingrained aspect of most peoples’ daily lives that few people ever step back and look at how it has changed throughout the years. From the earliest days of search and the ten blue links all the way up to today’s conversational search and knowledge graph, search […]

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