Link Building has been around since the beginning of search engines. A link from one site to another is one way search engines determine which sites are best in a particular industry. In the past, it was easy to use forums and blog comments to post links back to your site and give yourself a “vote” for your website. Today, with Google’s algorithm getting more and more intelligent, quality is now the primary focus of a good link building strategy.

Link building helps build the authority of your website and directly impacts the ranking of your website on the search engines. A well thought out and executed link building strategy is still extremely effective in increasing search engine rankings. But buyer beware, there are still hundreds of SEO companies using old link building paradigms that focus on large quantities of cheap (spam) links. Two years ago, these links would give a website little value, but today with the recent search engine updates, a bad (or old) lnk building strategy will move your site down in the search engine rankings, not up.

The most important thing about todays link building is quality.

At FRINGE, we are experts in finding and getting high quality links for our clients. Do not be fooled by inexperienced SEO companies that use software based or a programatic approach to link building. Just like everything else online, the search engines value original, quality content and links. Quality is rewarded with good search engine rankings.

To learn more about link building and our approah, don’t hesitate to contact us.

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