Here are what we would consider the 10 tips for professional on page SEO. Try to implement as many as you can and let us know what seemed to help you the most!
Of course feel free to ask us any particular questions in the comments down below.
The first and most important On Page SEO change you can make to your website is creating a title for your page which contains the keyword you care most about ranking for.
Keep in mind that not every page of your site needs to have the same title.
There might be several keywords you’d like to rank for and dedicating certain pages with relevant titles to those keywords is advisable.
Amplify your Title with Modifiers
Along with using your target keyword in the title, try to work modifiers in as well.
Having modifiers like “guide”, “2014”, “how to”, and “review” will boost your ranking for what are called “long tail” versions of your keyword.
This makes things easier all around for Search Engines and users to know exactly what you are focusing on.
Be sure that when titling specific articles or sections of your site that are also keyword targeted you make sure to have h1 tags wrapping your title.
This should not be done more than once on each page.
Search Engines read h1 tags as “this is a title which represents what this page is about”. Thus Search Engines give far more weight to h1 wrapped titles since you are telling them it is important.
Implementing video or at least relevant images into your pages will help the user to more easily engage with the content.
Having a solid block of text is hard on the eyes and mentally taxing for users who are simply browsing for an authority to answer their question.
Make the journey for your users fun, easy, and informative.
Although videos and images do not directly help your ranking, when users like, share, and subscribe to your content, Search Engines do directly boost your ranking based on positive user indicators.
Google-Friendly Permalink URLs
A permalink is basically any URL for an internal website page. For example:
The main URL for this website is www.fringewebpro.com
While the Permalink for this blog post is www.fringewebpro.com/2013/top-10-professional-seo-on-page-changes/
The goal for permalink optimization is to have your targeted keyword within the first 3-5 words. Google has stated that this range is given the most weight in their Search Engine.
Drop the Keyword in the Introduction
It is also important for Search Engines that your target keyword appears in the first 100-150 words of your content.
This is an indicator that you content truly is about that specific keyword and is therefore relevant to a user typing in that keyword.
Keep in mind that trying to cram your keyword as many times as you can into your content is considered spammy to Search Engines and could get you temporarily blacklisted.
Google recommends that your keyword have no more than 2% density in your content. This means that for a 300-500 piece of content, do not use your keyword more than 6-9 times.
This will keep your keyword density between 1%-2%.
Better your Loading Time
Believe it or not, how long your page takes to load on average is a factor that Search Engines consider for improving ranking.
This has to do with the “user experience” side of Search Engine’s goal.
The best ways to keep your page loading speed down are using compressed images, short or highly optimized video, and having a fast and reliable web host.
Work on making your pages load in 4 seconds or less.
It’s over 900!
It is very important for several reasons that you content be between 700-1000 words long.
First of all Search Engines know that it really takes about that many words to fully develop a healthy sized topic. This lets them know that at least you put in the time to try and provide meaty content that users can pull value from.
Secondly, users also want something that will answer their particular inquire given the keyword they searched. Content too long will cost too much time to sift through and too short may not give them what they were looking for.
Get Lower Bounce Rates
A great consequence of having lengthy content is that your website’s bounce rate is decreased.
Your bounce rate is determined how long people stay on your page before click back to their previous page.
Search Engines track how long users remain on each page of your site on average.
Simply put, the longer users stay on your pages, the more authority Search Engines will give you for your target keyword.
This is also improved by having interesting and compelling images and/or video because people will stay longer if they are at least intrigued by your choice of imagery or an interesting video.
Share the love
Always remember to have social media buttons readily available and easy to spot.
Encourage users to like and share your content if they found it useful.
This is huge for Search Engines and most likely will become the ultimate factor in how Search Engines rank websites since whether users like the site is the most natural indicator of authority and relevance.